After working together at the same company, we happened to be on Maternity Leave with our first child at the same time. We were amazed at how impractical some baby clothes were, especially during the dreaded night nappy changes. We were aware of sleepsuits that featured zippers to make life easier, however, most brands offered them for prices over £25 a piece, so they seemed reserved for special occasions rather than everyday, practical wear. We wanted to change that. So, our mission to make great baby clothes at a great price began.

We spent nearly two years finding our manufacturing partner, perfecting our designs and patterns and placing our first order. At last, Robin and Roo, our second baby, was born.